PRODOH is more than a kid’s fishing shirt. It captures the heart and soul of what it means to live life as a family. It’s a father teaching his daughter how to bait her own hook or showing his son the true meaning of a sportsman. It’s family beach pictures on the dunes, swim meets, popsicles and boat rides in the creek. It’s falling and getting back up. It’s failing and trying again. It’s trying something new and sometimes being uncomfortable. It’s learning how to be a team player or to take responsibility. But above all, it’s the childhood memories we cherish most because they made us who we are today.